Ringful Solutions for Pharmaceuticals
Ringful Health builds and hosts branded mobile applications and backend data services for pharmaceutical products. The branded application is built upon our physician designed application platform. Each application target a specific pharmaceutical product or medical device as its "companion mobile app".
The application is approved by the pharmaceutical company, and is recommended by the prescribing doctor for the patient to use at home. It facilities secure communication between the patient and physician, provides an instant feedback loop for patients to see how his everyday action affects treatment, and proactively engages the patient for personalized action items, reminders and alerts. As a result, the application helps to improve the quality of care, prescription / lifestyle adherence, and helps physicians to make fast and accurate decisions.
The application also provides de-identified and aggregated engagement data to the pharmaceutical company that sponsors the application. The data collected are specific to the pharmaceutical product, and can be used to optimize product marketing campaigns and even help guide future R&D efforts.
Ringful Health solutions have the following specific benefit to pharmaceutical companies.
- Differentiated products: The "companion" mobile app could differentiate and increase the value of the pharmaceutical product. It could potentially improve treatment efficacy and reduce communication friction between patients and physicians.
- Improved patient loyalty and adherence: The proactive communication and instant feedback loop keep the patient engaged in the entire treatment process. The improved adherence translate directly to increased revenue for pharmaceutical companies.
- Large scale real world efficacy measurement: While drug clinical trials cost hundreds of millions of dollars to run, Ringful Health mobile apps collect efficacy data from large scale, real world patients at very low cost. The efficacy data is essential to justify the cost effectiveness of the drug to payers like MediCare, insurance companies, and employer health plans.
- Market intelligence: While companies like IMS Health provide prescription market intelligence data from suppliers such as drug stores and whole sellers, Ringful Health apps can collect supplement data points from patients themselves. This intelligence helps pharmaceutical marketing teams optimize marketing campaigns.
The Ringful solution works on any smartphone platform, and interacts with multiple Personal Health Record (PHR) systems to facilitate data sharing.
If you are a pharmaceutical marketing / branding or R&D manager, and are interested in learning more about how Ringful Health solutions can help your organization. please contact us at info AT ringful DOT com to get started!